If you are in the commercial real estate business, then using LinkedIn is an absolute must. LinkedIn allows you to build and maintain connections in the real estate industry. You can also develop networks of other industry leaders and reach out to potential investors or tenants.
However, using LinkedIn to increase your online visibility and boost your business, requires more than just opening an account and quickly writing up your profile.
To get the best out of LinkedIn for your commercial real estate business, here are top 5 tips to improve your profile and build your network.
Top 5 Tips to Use Linkedin to Build Your Commercial Real Estate Network
First of all, we assume that you already realize the importance of using a professional photo in your profile and having a well-written summary of your skills and business talents. This is the first thing that people will view when they come across your profile.
To make sure that your profile on LinkedIn works for your business, this is what you should do.
1 Connect
The most important thing to do on LinkedIn when you have your profile perfected is to build your connections. Start off by connecting with business partners, investors, past colleagues, and even your tenants. Doing this will expand your reach and others in the network of your connections may also want to connect with you.
2 Endorse
Endorsements is a way to give a “thumbs-up” to any in your connection network. This is made fairly simple on LinkedIn and you can feel free to click on the skills that you know your network connections have. This helps to boost your profile because your network connection will reciprocate the favor and endorse your skills for others to see.
3 Engage
The whole purpose of social media is to engage with ones in your network. If your connections post a blog, change their status, or receive a promotion, be sure to post a quick comment on their feed. This helps to strengthen your network and will improve your online visibility.
4 Be pro-active
Now that you are starting to connect and interact with your connections, it’s time to become more pro-active and publish some posts. Posting to LinkedIn will help and motivate others to connect with you, making your network even larger. The other benefit is that information you post to LinkedIn is also indexed by Google and Bing and will also help generate new leads and build traffic to your profile.
5 Join groups
Search LinkedIn for industry-related groups and join these. These groups are another way to increase the number of your connections and increase your visibility in the commercial real estate industry.
