A successful commercial real estate broker needs to have an effective marketing plan to sell properties in the shortest possible time for the biggest profit. A solid marketing strategy will also help to bring in new customers because your success will attract others.
What is involved in creating a killer commercial real estate marketing plan? Here are our top 4 tips to give you the edge on your competitors.
1 Define your USP
You need to define your Unique Selling Proposition (USP) to set your company and your properties apart from similar ones. In general terms, you should make sure that your company brand is unique and stands out. You should also focus on the benefits that your brand offers your customers.
However, for each individual property, you need to define its bestselling points and highlight these. Also, think about what make the real estate unique and distinctive. For example, if it’s an office building with amazing views, then use this as the front page of your marketing package brochure.
2 Sleek website
Most customers will either find you online or do online research after reading an ad in a newspaper. You should ensure that your website is mobile-friendly, loads fast, and has eye-catching pictures. Some real estate marketers even build a dedicated website for each large property they are advertising.
Your own personal website also gives you the advantage of being able to track analytics, promote it with pay-per-click advertising, and linking to it from social media.
3 Email marketing
Never underestimate the power of email marketing. Over time, you should build up a database of email addresses that you can use in marketing campaigns. You can create campaigns that target specific groups of people based on your previous interaction with them. You can also track email and analyze which type of emails are the most popular and drive traffic to your website.
4 Online ads
You can effectively use online ads to drive your marketing campaign and reach a specific audience. With advertising online, you can target specific groups of people depending on their physical location, interests, hobbies, and online habits.
You don’t just have to stick to advertising on the large search engines like Google and Bing. You can create killer marketing campaigns for real estate on social media like LinkedIn, Facebook, Instagram, and Twitter.
The commercial real estate market is a very competitive market. Creating a highly effective marketing campaign can set you apart from your competitors and will boost the success of your business.
