Creating commercial real estate (CRE) marketing packages that really work is sometimes easier said than done. The increase in competition in the commercial real estate market is one factor that can make it a challenge to create highly effective marketing campaigns. The good news is that many commercial real estate brokers don’t do a great job of marketing their properties so you can always find your niche in the market.
The Benefits of an Effective CRE Marketing Package
First of all, it’s good to realize the benefits of investing some resources into creating a robust marketing strategy for your commercial real estate.
First, you will get more offers because your listings will feature higher in search engine results. Because a highly effective marketing strategy incorporates many aspects, your campaign will be much more effective than just focusing on one area.
Second, you set yourself apart from your competitors. This is called your unique selling proposition (USP).
How to Create a Highly Successful Commercial Real Estate Marketing Package
Here are some easy ways that you can make your marketing strategy effective to boost your profits and increase your return on investment.
Create a story
A good story adds color and interest to any commercial real estate marketing package. So, use the story behind the sale and explain reasons why a potential investor would be interested in buying the property. This way you can focus on the strengths of any potential buyer who may view the property as a great potential investment.
Create your unique selling proposition
You need to define your own unique selling proposition for your commercial real estate firm. But, you also need a USP for each property that you are selling. So, think about some aspect why this property is unique and worthy of consideration. This way, you can focus the interest of potential buyer and help to attract the right kind of investor for your property.
Use visual marketing elements
One important factor of a robust commercial real estate marketing package is to have attention-grabbing visual elements on your website. Here is a checklist of what your website should include:
- High-quality photographs and deal points like price, address, and cap price to highlight immediately the value of the property.
- Use bullet points to clearly show the best aspects of the property.
- Use Google maps to show locations and allow users to switch to different views like street view.
- Don’t market yourself too much on the landing pages.
