In the commercial real estate industry, the only way to be successful is to develop skills to stay relevant.
We all fall into our comfort zones and carry on business in ways that we are used to. However, doing so puts us a risk of being out of touch with modern trends and innovations. Very often, if your competitors pick up on these trends before you, you might find difficulty competing in the commercial real estate market.
What are the 4 must-have skills to stay relevant as a commercial real estate broker?
1. Spot emerging trends
To keep pace with rapid changes in the commercial real estate industry, it’s even more important to identify major trends. The best way to do this is to network with industry leaders, follow authority blogs on CRE, and attend trade events. This will help you know what industry leaders are saying about commercial real estate.
New technology makes it very easy to collaborate with clients, real estate professionals, landlords, and other CRE brokers. If you want to stay relevant in real estate, then it’s important to be comfortable using video conferencing, cloud computing, and instant messaging platforms.
You should also not forget the power of video. Streaming video sites like YouTube are now an important source of information for many in the real estate industry. You can upload videos about your own real estate deals and current listings. You can also use YouTube as another important way to stay relevant by checking out industry leader’s channels.
3. Learn the importance of brand building
It has never been more important for real estate brokers to focus on building their brand. Brand building for real estate doesn’t mean just coming up with a fancy logo. Brand building means defining who you are and what your company excels at.
How can you do this? The most important aspect of brand building is to be consistent. This means that your website, LinkedIn profile, blog page should have a consistent look and feel. Also, your message and way of dealing with customers should also be authentic and consistent.
4. Embrace new technologies
It is also important to keep up with new technologies and learn how they can be used in commercial real estate. For example, there are now virtual reality platforms and can allow clients to walk through properties using just virtual reality headsets.
There are also technological revolutions when it comes to smart buildings, customer-client management, and marketing analytics software.